Members of The Esplanade Association and the Massachusetts Department of Conservation and Recreation (DCR) gathered at the DCR Hatch Memorial Shell last Friday for an exciting event to announce a long-term capital campaign to fund restoration of the iconic venue on the Charles River Esplanade. Santander – the campaign’s first Corporate Champion – was honored in recognition of its $100,000 donation to the restoration efforts at a community celebration. Santander was formerly known as Sovereign Bank.
Joined by friends of the Hatch Shell, including DCR Commissioner Jack Murray, Massachusetts State Representative Jay Livingstone, Energy and Environmental Affairs Undersecretary Maeve Vallely Bartlett, Santander CMO Kathy Klingler and Managing Director of US Branches David Miree, the Boston Landmarks Orchestra, Dropkick Murphys’ front-man Ken Casey and renowned conductor Arthur Fiedler’s son, Peter Fiedler, The Esplanade Association unveiled its $4 million campaign. The three-phase restoration project includes plans to overhaul the Hatch Shell grounds and will develop proposals to modernize its sound and lighting systems, and enhance and rebuild its structural elements in conjunction with Commonwealth agencies.
As part of the programming, The Esplanade Association unveiled a rendering of the proposed Hatch Shell renovations, presenting it to Santander in recognition of its donation and vital involvement in the project. In addition, The Esplanade Association officially dedicated one of the park’s many benches to Santander, unveiling a new plaque on the bench, added in their honor.
Santander’s support will officially help kick-off the project’s first phase, which includes renovations of the Hatch Shell Oval, the large grassy area best known as home of the world-famous Fourth of July fireworks display and Boston Pops concert, also widely used for picnics, recreation, movies, concerts, charity walks and other events.
The $100,000 contribution will provide funding for critical design and permitting needs, and support major landscaping efforts, including the introduction of upgraded irrigation systems, high-use turf and improved drainage mechanisms, as well as beautification and plantings. Santander’s commitment also launched The Esplanade Association’s Corporate Champions program, designed to elicit more fundraising collaboration between Boston-area corporate institutions and the non-profit organization.
In addition to its donation to The Esplanade Association Hatch Shell restoration project, Santander is celebrating its rebranding by aligning with beloved Boston institutions, which are corporate clients of the Bank, for “Santander Community Day,” featuring unique consumer experiences. Santander took over the fleet of Boston Duck Boats, offering complimentary rides throughout the day, and treated Bostonians to complimentary Dunkin’ Donuts and Kickass cupcakes pop-up giveaways throughout the city.
These activities come on the heels of Santander’s recently announced “Ideas for Good” community giving campaign, which will allow customers to cast votes for community non-profits at their nearest branch through November 30, when each of the Bank’s 700+ branches will announce the selection of a local non-profit that will receive a $500 donation.
The Santander brand was officially introduced to retail and commercial customers on October 17, when more than 700 branches across the bank’s footprint rebranded to become Santander. The move allows it to leverage the breadth, expertise and resources of one of the most well-respected, strongest financial institutions in the world with the local insights and relationships of a committed, community-focused bank.