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What Businesses are Coming to Wayland Town Center?

In this column, you ask questions, and Patch finds the answers.

It's been some time since we talked about what stores to expect to fill the pastel-colored buildings taking shape at Wayland Town Center.

Understandably, you're curious. So curious, in fact, that Patch has fielded several emails, a phone call or two and even a few conversations at Starbucks on the topic.

Well ... drum roll, please ... we tracked down some answers.

Phase I

Town Planner Sarkis Sarkisian said Stop & Shop and Bertucci's are expected to open before Thanksgiving. The rest of Phase I, he expects will open soon thereafter. 

The 12 affordable housing apartments will also be available very soon.

Here is a list of tenants on-board for the first phase of the project.

  • Stop & Shop
  • Middlesex Savings Bank
  • Bottled of Wayland. Selectmen granted the alcohol license for this business just a couple of weeks ago.
  • The Local. Sarkisian said this Newton-based gastropub will feature outdoor dining. Click on the link for our Bites Nearby feature of the Newton location.
  • Panera Bread
  • Orange Leaf
  • Bertucci's
  • Takara
  • Subway
  • Supercuts
  • Anton's Cleaners
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Phase II

The tenant list is not yet available, but Boston Sports Club was originally expected to fill a health club space. BSC is no longer expected to become a tenant, but another health club is likely to take its place.

Additionally, Sarkisian said a medical center will be part of a later phase, though the exact company has not yet been released.

Have a question that needs an answer? Add it in the comments below or email it to brooklyn.lowery@patch.com.

Stephanie October 10, 2012 at 12:47 PM
I don't understand why we needed or anybody wanted all these chain restaurants and stores. I already live 5 to 10 minutes away from two Stop and Shops, two Panera Breads, several dry cleaners, a Bertuccis...
Brooklyn Lowery (Editor) October 10, 2012 at 12:51 PM
Hi Jenifer. The list in the article includes everything that's been released on the tenant list. There are still some open spots ... particularly in Phase II. As I hear of more tenants, I'll let you know.
WaylandRes October 10, 2012 at 01:44 PM
I am also disappointed with the list of BIG CHAINS??? What happened to small businesses? We already have too many Panera Breads and Stop & Shops...what about a bakery, butcher & cheese shop, homemade prepared food shop, etc.? Instead of Stop & Shop, it would be nice to have Market Backet there...but I guess our feedback is going unheard, as the list indicates as such...
a pipe dream October 10, 2012 at 02:01 PM
are you serious. they told you small quaint shops to suck you in. The rents will be so high only chains can be there. go to Sudbury and look at the CVS. There is a playground surrounded by parking lots. no one is ever at the playground. Same will happen here. You got sold a bill of goods. Now we deal with the traffic!
Wayland Local October 10, 2012 at 02:27 PM
http://kgiproperties.com/wp-content/uploads/2012/05/KGI_Wayland_SS121.pdf Radio Shack??? Verizon?? Panera? Supercuts? Bertucci's? Stop & Shop? Welcome to Everytown, USA... Why not add a Chuck E Cheese and Walmart while we're at it? Disgraceful.
Brooklyn Lowery (Editor) October 10, 2012 at 02:36 PM
Doesn't look like Radio Shack is coming anymore -- at least according to the conversation I had yesterday. Perhaps that's neither here nor there, but wanted to put it out there just the same.
Michael Bate October 10, 2012 at 02:46 PM
Not a surprise - the traffic will be horrible! Any other shopping mall this size is located near major highways. This is one of the reasons why I don't like property taxes: authorities are pressured to support any and all development in the often vain attempt to raise revenue for the town, regardless of the environmental and social consequences.
John October 10, 2012 at 03:58 PM
A very sad list of stores.... once Heard Pond Road is open again I will never go down that stretch of Route 20 again.... What a terrible end result for the residents of Wayland! (By the way, the reason no one goes to the Sudbury Plaza playground is because it's built on concrete and sharp gravel!!! Stickers on the equipment indicate that severe injury or death can occur if the structures/slides/swings are not postitioned on a soft lot. I have pictures I will be submitting to try and get that monstrosity razed!!!)
Larry Kiernan October 10, 2012 at 05:00 PM
I am actually looking forward to be able to walk to a restaurant in town ( i eat more than i shop). But will i be able to walk? Right now there is no side walk on route 27, route 20 and the bike path is not paved.
sheila Loayza October 10, 2012 at 05:01 PM
Very disappointing. Nothing new or exciting to attract shoppers.
Steve Robb October 10, 2012 at 05:08 PM
looks like they still will have a lot of openings with this small list. Let's hope for more small businesses, but only deeeeeep pockets can afford the build out and the rent. I would be interested in working with other small businesses/retailers/artists to create a single space offering multiple local services and products.
Cheryl Kreinbring October 10, 2012 at 05:33 PM
Seems more like a strip mall than a town center to me. These sort of businesses aren't in Natick Town Center, for example. In Cochituate, we can walk to the Dudley Chateau, The Villa, Mel's, Viva, Dunkin' Donuts, FYI Frozen Yogurt, Beyond Beans, JJ McKay's, Starbucks, Einstein Bros Bagels, Donelan's, Rite Aid, Especially for Pets...
Brooklyn Lowery (Editor) October 10, 2012 at 05:50 PM
Steve, you are correct. There are several storefronts still open (or at least for which a tenant has not been announced).
Cynthia Hill October 10, 2012 at 08:50 PM
Just think, they're trying to screw that up as well.....happiness isn't another CVS. If you don't want to see this happen again, go to the Planning Board Meeting Tuesday, October 16th...be sure to check that the date hasn't been changed again. We need to stand up against the decision makers in this town who don't even live here.
Daniel Iknaian October 10, 2012 at 09:06 PM
Thanks for adding this thread Brooklyn. As some other people have mentioned, these centers do need some regional tenants to pay rent, however there are some potential small businesses looking to go into the center(such as myself) . I heard that there are several other boutique type stores going into the spaces @ 2c and 2f. I can't really say because as of now the leasing agents have been very hush hush about who is looking to come in. It takes someone like myself to pull the trigger and once WTC gets one or two small businesses then it could potentialy open the flood gates for more. There has been a lot of good discussion on here regarding what the townspeople want to see, I think its great and lets keep the feedback coming in.
Elizabeth Price October 10, 2012 at 09:55 PM
The Local is one of my favorite restaurants! The truffle oil fries are delicious...
Jeff Baron October 11, 2012 at 12:57 PM
This is another case where the developer needed the deep pockets first to then allow for the other store fronts to be filled with smaller vendors that will provide something interesting but won't be around forever. I know everyone wants to see this right away, but that is simply not how the economics of these types of places work. If you see nothing 18-24 months after opening, then I'll be the first to admit that these guys aren't doing anything. But to judge the success or failure of the project on the initial list is short-sighted. These guys are capitlaists, as the people that open stores. First they build it -- then those who can make the money will come.
Daniel Iknaian October 11, 2012 at 03:56 PM
I like the point you make about some of the short-sightedness of some people but im not sure about what you mean about vendors that will provide something interesting but wont be around forever. Are you talking about smaller business that sign short term leases?
Jeff Baron October 11, 2012 at 05:57 PM
Yes, start-up business can't make a commitment to any kind of long term lease and thus, provide no stability to the developer/owner. Some number of them will renew, some will go out of business, etc.
Daniel Iknaian October 12, 2012 at 06:09 PM
I think a lot of that is based on the level of customer service that small stores provide, to keep people coming back.
Paul October 17, 2012 at 12:01 AM
I heard someone was interested doing cafe/diner kind of place. But because of panera bread developer was not interested. Also panera bread is not interested in small guys, if you worth more then 3 million.....
Rich R. October 17, 2012 at 12:22 PM
I drove by this area yesterday and took a good look after someone had brought to my attention who is going into Town Center. Are you kidding me? Congrats to everyone in Wayland !!! We are now going to fully compete with all the chain store shopping centers in Natick and Framingham. No need for us to suffer Rt. 9 traffic any longer!! We will now have our very own Rt. 20 traffic and it will be worse. But it will be so worth it - where else will we be able we find such unique dining such as Panera and Bertucci's? Or such specialty food shops like Stop & Shop? Let's hope a McDonald's is not far behind !!! To quote someone's comment above, "disgraceful." Wayland was sold a bill of goods. Period. The damage is done. No going back. So what area of Wayland will be next? The classic rock back, The Who, sang "We Won't Get Fooled Again." Yea, right. Sure.
Wayland resident October 18, 2012 at 11:45 AM
I can't even start imagining what Pelham Island Road will become. An alternative rt. 20 with just as much traffic? The town center is a major dissapointment. I hope Wayland residents will not support big chain businesses that are going in!
Daniel Iknaian October 19, 2012 at 03:22 PM
Hi All I was at the Town Center yesterday and it is coming along pretty well. I walked into a space I am interested in leasing which is right next to the Bertucci's. The center itself is very pretty and will be beautiful once its complete but it is pretty much all chain stores except for Bottled of Wayland. Time will tell how this place turns out, if the stores do well then you could see some small businesses popping up.
nyanna S Tobin October 21, 2012 at 12:01 PM
Steve thanks.I like your idea. It is disapointing to see so many chains. Maybe we could have a boutique that supports our interests in sustaiable life styles.Wayland transition and other groups that represent our community would make good neighbors. How about an intimate educational/arts center that demonstrates small is successful. Nyanna
Wayland Resident October 21, 2012 at 03:31 PM
The failure of local businesses is due to residents failure to support them. There is a lot of elitism woven into the comments above. If you do not want a Bertucci's do not eat there, it will fail. If you do not want a CVS, don't go there, it will fail. The reason these establishments do not fail is because they offer some appeal to consumers. If you want to pay extra for food go to Whole Foods, bring your own bags and your wallet. The Stop & Shop offers high quality food choices at competitive prices. Not politically correct, but an economical choice. That said, at least this site is appropriate for this type of retail development. If you want to see a traffic problem and safety issue look at the Finnerty's plan. The proposed curbcut will impede emergency vehicles and endanger middle schoolers on foot and bicycle. That project is an example of greedy developers trying to cram a big box retailer into a spot where it does not belong.
Anna October 27, 2012 at 10:47 AM
When does the 2nd phase open?
karen October 29, 2012 at 08:11 PM
Hi Everyone. WOW!!!!!! Great way to discourage anyone who IS considering . opening a small, interesting, artsy business. Who would want to risk this venture knowing the possible patrons might be one of these "fine" citizens. All of you who have such immature, uneducated, overly opinionated and negative comments should risk your families financial future and open a unique and successful small business of your own! We would all enjoy your leap of faith in opening a small business. I don't think the stae of our economey is in any position to have local citizens be negative towards local economic growth!!!!!! Wow.... I've seen it all now!!!!!
Janie Dretler November 02, 2012 at 10:36 PM
@karen. Finally a realistic comment. Thank you for posting. I'm looking forward to spending my $ in Wayland as opposed to Natick/Framingham.
YOLO November 08, 2012 at 04:31 PM
Trees or an open beautiful field would have been better. Wayland is turning into Sudbury. Very disappointing to see.

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