The band's drummer, Joey Kramer, will find himself back in Wayland soon, this time on the shelves of Donelan's Supermarket with his organic coffee line, Rockin' & Roastin.'
According to a press release, Kramer partnered with Comfort Foods to produce his three small-bath varieties: two darkroasts, from Sumatra and Ethiopia, and a dark-medium roast from Guatemala. The partnership allowed Kramer to expand his availability to brick and mortar stores rather than the exclusively online market he was in before.
The coffees are available in whole bean and ground forms and will soon come to the single-serve market.
"With Rockin’ & Roastin’, I hope to appeal to the customer who would frequent Donelan’s,” says Kramer. “The Donelan’s shopper is smart, savvy and has an eye for quality.”
Through June 2014, a portion of Rockin' & Roastin' sales will go to automobile dealership owner Ernie Boch Jr.'s Music Drives Us nonprofit, "which supplies grants for music programs to effect positive changes for people in need throughout New England," the press release reads.
The coffee varieties will hit Donelan's shelves in August. Rockin' & Roastin' will retail for $7.99-$8.99 per 12-ounce bag.